Why Pick-Up Artists Should Be Sued For False Advertising

“Roosh is tall and well-built and actually rather good-looking for, you know, a monster.”—Laurie Penny, “I’m With The Banned,” Medium (July 21, 2016)

roosh-v-pua2If you’re hot for a guy who’s an asshole, it’s not because he’s an asshole; it’s probably because he’s hot. This is precisely why Pick-Up Artists aren’t just evil and gross, they’re also guilty of false advertising.

Take, for example, the reigning king of the Pick-Up Artists: Daryush Valizadeh (Roosh V). What a profoundly delusional idiot this guy is! He actually thinks that his sociopathic “skills” are what gets him laid. Of course it’s obvious to any objective outside observer with common sense—indeed, even to hard-core feminists like Laurie Penny who loathe him—that he gets laid a lot because he’s hot. Roosh V is guilty of what Nassim Nicholas Taleb refers to as the Green Lumber Fallacy.

As Taleb makes clear in Antifragile (2012), people who are successful at something are often blissfully unaware of why they’re successful at it. They might think they know why they’re successful, but they’re often dead wrong. He refers to this as the Green Lumber Fallacy, after the trader who made a fortune buying and selling green lumber without knowing what it was. Dude thought green lumber was actually “green” as opposed to freshly cut. Funny, I know. But what’s not funny is watching a homely computer programmer trying to apply Roosh V’s creepy techniques. They fail miserably because the techniques aren’t just morally repugnant, they aren’t effective.

What is effective? I’ve noticed three discernible trends when it comes to straight guys who get a lot of play: (1) they genuinely like women and/or (2) they’re hot and/or (3) they’re powerful, which is kinda hot. Successful Pick-Up Artists need to realize that they’re getting laid in spite of their douche-y-ness, not because of it. That being said, there’s something to the whole bad boy thing that Roosh V has got going on. Once again, however, it’s not what he thinks. After three games of pool and way too many shots of Jameson, a lesbian friend of mine once said to me: “Took me ten years to realize I didn’t wanna be with a bad boy, I wanted to be a bad boy.” I’ve suspected ever since that this is central to the bad boy’s appeal. What is the bad boy, after all, if not a person who flouts society’s rules? And who’s more oppressed by society’s rules: men or women?

—John Faithful Hamer, The Myth of the Fuckbuddy (2017)

About John Faithful Hamer

John Faithful Hamer is a college professor who still can't swim, drive, or pay his bills on time. His sense of direction is notoriously unreliable, yet he'd love to tell you where to go. His lack of practical skills is astounding, and his inability to fix things is renowned, yet he'd love to tell you what to do. His mismanagement of time is legendary, as is his inability to remember appointments, yet he fancies himself a philosopher and would love to tell you how to live. He wouldn't survive in a state of nature, of that we can be sure; but he's doing quite well in the big city, which has always been a refuge for the ridiculous, a haven for the helpless, and a friend to the frivolous.

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