airmiles-logoIf the Hell described in Dante’s Inferno exists, there will be a special place in it reserved for the prick who’s forced EVERY SINGLE cashier at Jean-Coutu to ask EVERY SINGLE customer EVERY SINGLE time: “Avez-vous la carte AIR MILES?” Seriously, it’s maddening: the pharmacy version of water torture. I actually begin every transaction at Jean-Coutu with: “No, I don’t have the AIR MILES card!”

—John Faithful Hamer, The Goldfish (2016)